If there is a simple task that is often not met in the modern coaching and training sector it is that few eschew to a type of oath to protect the long-term interests of their clients and instead sell “quick fix” solutions if not dangling an empty carrot towards the public desperate for a sound advice. Whilst not a unilateral condemnation of the entire training profession and there many individuals who dutifully accept the responsibility of their clients best interests but the number is dreadfully insufficient and not improving.
The first responsibility of a coach and professional trainer is to ensure the long-term health of those who they advise. Unquestionably this will not be a popular decision in a many instances but it is one that a professional must make. Whether ensuring your clients develop sensible dietary habits that improve the quality of their life, as well as their families, lowering the chance of injury in exercise to an immaterial level of risk or ensuring athletes do not play with an injury that could negatively effect the balance of their life, the responsibility of coach is far more extensive then selling a service.
Register for John Davies upcoming events in
- Montréal, Canada: 3 – 5 August